If you have not thought about how you will be exiting your business, it’s quite likely that you will be exiting your business via the emergency exit.  Boarding a plane that does not have any landing gear would likely mean...

We’ve all been there, our revenue is not as high as we might expect and yet we have that nagging feeling that if we change some words on our site, our colours or logo, we might improve our on-site conversion....

Your brand must stand for something, or your business will fail for nothing.  (Building a storybrand for your store to stand out against your competitors)  What happens to the desirability of your products when your customers live in a society...